Okay, let's just get this clear, straight off the bat. We can all agree that some things are plain stupid. And then there're the things which are stoopid with two "o"s. A good deal of the stuff on TikTok can arguably be placed in both. Why? Because now when I hear the word "chicken", even if it has nothing to do with the fowl animal, a little musical ear worm tries to burrow through my brain: "MY NAME IS CHICKY. CHICKY CHICKY CHICKY." I think of the sheer mindlessness of the whole thing and the people dancing to it in a trance. What have we become as a species? "MY NAME IS CHA-CHA. CLAP, CLAP, CHA-CHA-CHA!" I think of the young woman being devoured by her domesticated hound without mercy, a Cerberus straight from Hell, as her family just carries on dancing to the song in sped-up motion. "MY NAME IS CHICKY!" "MY NAME IS CHA-CHA!" Only the views matter at this point. Over 19 million, huh? I've watched Percy Jackson. I can say that they're Lotus-eaters, all of them. "MY NAME IS BOOM-BOOM. BOOM, BOOM, BOOM!" the woman strains to say in tempo with the song, frantically flailing her arms — to dance the dance movements, but also to escape. But it's no use.

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